Charming, eclectic and more grounded than its intense neighbour, New York, the state of New Jersey packs a remarkable punch for its small size, and is an underrated stop on the east coast. Visitors will discover a wonderful blend of city buzz and natural beauty, all wrapped in a welcoming, unpretentious atmosphere.

The state's biggest selling point is the 127 miles (204km) of sandy beaches along the Atlantic coast, where travellers will find many holiday resorts, bustling boardwalks and quaint seaside towns. Among the region's many drawcards, the ever-popular Atlantic City definitely stands out. It lies in southern New Jersey and offers 24-hour gambling entertainment and casino hotels that are reminiscent of Las Vegas. On the other hand, Cape May takes visitors back to the Victorian era through beautifully restored 19th-century buildings that make for some of the best bed and breakfasts in the state.

Nature enthusiasts can enjoy wilderness-hiking trails in the scenic hills of the Skylands, which also provide perfect conditions for skiing in winter. The Raritan, Hackensack and Batsto rivers are great for kayaking and canoeing; wildlife viewing at the Great Swamp National Wildlife Refuge includes birds, deer and turtles.

Culture lovers will find a treasure trove of galleries, theatres and festivals that reflect New Jersey's mix of traditions and communities. Foodies can explore a varied dining scene that includes farm-to-table restaurants where local produce shines, incredible Italian cuisine, and beloved diners.

Beyond its cultural and natural attractions, New Jersey's true charm lies in its down-to-earth character. Unlike some destinations that might feel overly commercialised, New Jersey has a sense of authenticity. The local communities are warm and inviting, and have a genuine eagerness to share their favourite local spots, which range from hidden diners to off-the-beaten-path parks.